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POPAI Global » Blog » Top 5 Reasons Why You Need Point-Of-Purchase (POP) Displays in Your Retail Business

Top 5 Reasons Why You Need Point-Of-Purchase (POP) Displays in Your Retail Business


Point-Of-Purchase (POP) DisplaysWith more consumers opting to purchase products and services online in today’s tech-driven business world, brick-and-mortar stores are undoubtedly finding it difficult to compete. Online shopping offers plenty of attractive perks, which make it the most preferred mode of purchasing items for most consumers. Be that as it may, traditional retailers can still take advantage of highly effective marketing tools such as point-of-purchase (POP) displays to push sales of their products.

Impulse buying is still one of the main driving forces for purchases in retail stores. If you own a retail business, you can leverage on this by introducing colorful POP displays to encourage your customers to buy your products. In addition to motivating clients, there are several ways in which POP displays can improve the performance of your business.

Here are five ways in which your business will benefit immensely from point-of-purchase displays:

– They Help Draw Attention to Your Products
One of the reasons why POP displays are a highly prized marketing tool for retail businesses is because of their customizability. You can choose from a wide range of shapes, sizes, colors, and features all designed to rouse the interest of your shoppers instantly.

Whether you are trying to relieve your business of a surplus product or simply introducing a new product to your customers, a visually striking pop display is certain to capture your shoppers’ attention.

– They Encourage Customers to Make Purchases Inside the Store
POP displays are highly effective when it comes to motivating customers to make purchases inside the retail store. This is mainly due to the fact that they provide shoppers with all the information pertaining to the product they are tagged to instantaneously. These include the prices, specification and any related features or offers.

By having access to this information in such an immediate way, customers are able to make quick purchase decisions. This is particularly very useful, given the fact that most shoppers typically spend only a few minutes in a retail store.

– They are a Highly Cost-Effective way of Retail Marketing
Point-of-purchase displays are without a doubt one of the cheapest marketing tools for retail businesses.
This makes advertising with POP displays a more cost-effective way of marketing your products and business, compared to television or radio ads which are far more expensive.

– They Provide Highly Personalized Shopping Experience
POP displays have undergone significant changes in recent years. Apart from the traditional printed pamphlets and posters that we’ve become so accustomed to, many POP displays include highly interactive features such as touch-screens, lighting and special effects. Thanks to these features, you can use your POP displays to provide your shoppers with a unique experience and motivate them to purchase your products.

– They are Durable and Reusable
Apart from being a significantly cheaper retail marketing strategy, POP displays are highly attractive due to their durability. Most POP displays will last at least 5 years or more. This means that once you get a set of POP displays for your products, you won’t need to replace them in the near future.

Get the Best Pop Display stand for your business today!

If you are wondering how to increase your sales with the highest marginal profits and improve the overall performance of your business, then POP displays are the right investment for you. Acquiring the best quality point-of-purchase displays will allow you to advertise your products in a captivating way and entice your customers to make purchases.

We are a highly reputable POP display manufacturer with extensive experience in the industry which spans over a decade. During this period, we have supplied the highest quality of point-of-purchase displays to various businesses all over Australia, including key cities such as Sydney, Melbourne and Perth.

All our POP products are made from the best quality material including, PVC, wood, cardboard and acrylic to cater for the needs of all kinds of businesses. Our prices are also very attractive to ensure that all our clients get the best products regardless of their budget.

Get in touch with us today, and learn more about our product display stands. We will also help you to customize the best solutions for your specific needs.

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